The Importance of Building a Strong Online Reputation for Your Brand

Person in a business suit looks at a wall covered with papers and images showing project plans and website designs, representing work on building a strong online reputation.

How do you respond to a bad review without making things worse? What’s the fastest way to boost your business’s reputation online? Many small business owners face this challenge daily. If you don’t actively shape how your brand appears on Google, Yelp, or social media, someone else will tell your story—and they may not say […]

Why Visual Consistency is Key to Building Brand Trust

Tablet displaying a Spark Collective brand guide with color swatches, CMYK values, and logo variations. A smartphone nearby shows a color wheel. The image highlights visual consistency in branding.

Ever landed on a website or social media page and felt confused? The logo looks different from the Instagram page, the colors don’t match the ads you saw yesterday, and the fonts seem all over the place. You might even wonder if you’re even in the right place. This disjointed experience often leads to doubt […]