Why Short Videos Are Outperforming Long-Form Content

A smartphone mounted on a tripod, recording short videos of a young woman applying makeup.

Short videos are changing the way businesses capture and retain attention online. Unlike traditional long-form videos, these bite-sized clips fit perfectly with mobile browsing habits and the fast pace of social media feeds. Short videos unlock unique advantages that many business owners overlook-like their ability to boost algorithmic favorability and drive higher engagement rates through […]