Launched in 2019 by founder Kayla Gonzales, Spark Collective is built on a foundation of professional experience and a deep commitment to client success. We’re a team of strategic thinkers and creatives with a shared vision: to help businesses build sustainable marketing strategies that scale.
Our diverse backgrounds span B2B industries such as real estate, property management, and nonprofits, as well as consumer-facing industries such as financial technology, e-commerce, education, health and wellness, beauty and lifestyle, survival and outdoors, and food and beverage. We give you access to insights and expertise to understand and effectively address unique market challenges.
At our core, we’re driven by a commitment to excellence and results.
Here are six key reasons to partner with us:
We take the time to understand your vision and align our strategies with your long-term objectives, ensuring that every step supports your growth.
We prioritize open communication and transparency in all interactions. This accomplishes two things: keeps everyone on the same page allowing us to work together seamlessly while maximizing project success; and fosters trust ensuring you always know where your investment is, where it’s going, and the value we deliver.
Collaboration between key client and partner stakeholders are essential to us, as we see ourselves as an extension of your team. We prioritize working together and understand that each person has a role to play to enable success
Our team is structured, meticulous, and efficient. From strategy to execution, every aspect is carefully managed to ensure seamless delivery and maximum impact.
We love diving into data, research, and insights to troubleshoot, brainstorm, and make informed decisions that optimize results and meet objectives.
Our diverse experience allows us to apply industry-specific insights and proven strategies to effectively address your unique challenges.
We help businesses like yours achieve sustainable growth through customized, effective marketing solutions. We believe in creating partnerships built on trust, transparency, and shared goals. Every project reflects our commitment to quality, attention to detail, and a drive to deliver results that make a difference.
I’ve been working with Kayla and her team since August of 2019. I have nothing but positive things to share. They’re communicative, responsive and detail oriented. Structured, consistent efforts deliver results. You can find that with Spark Collective.
We worked with Spark Collective to launch our content marketing and to help us capture our best customer stories. Kayla was very thorough and attentive. She learned our needs and tastes and constantly adapted to that learning. She also brought a ton of contractor resources to us that were of immense value that we still use today.
Spark Collective has been instrumental in furthering our Marketing efforts. Kayla has spearheaded our marketing campaigns, brought focus to branding, and has been a great addition to the growth of our company.
Kayla is a talented and extremely organized person. Her ability to tackle complex and disorganized projects mid-stream and bring order to chaos helped us successfully run one of the largest wine competitions in Texas – I would love the opportunity to work with her again!
We’ve been working with Kayla and Spark Collective as a marketing consultant since February 2023 and her support has been invaluable. She collaborates with our sales and marketing team and provides an unparalleled level of service. She creates and organizes our annual marketing plan, monthly blog and newsletters, and video content. Her support allows my team to focus on the content generation without being bogged down by the minutiae. Have a brief conversation with her and her expertise will be apparent. She has the rare ability to keep us on task without being overbearing. Without her support our marketing programs would not be as effective as they are. I highly recommend hiring Spark Collective if you need assistance with your company’s marketing.
I wholeheartedly recommend Kayla Gonzales of Spark Collective as a remarkable, dynamic, and professional marketing partner.
Kayla successfully developed and implemented a complex website build project targeting the fiercely competitive Austin property management sector. Through her guidance, a highly-detailed strategy was executed, reflecting the client’s unique personality and positioning them as an industry leader.
Her exceptional organizational skills, meticulous timelines, and effective communication ensured seamless coordination among all stakeholders, including the client, content, graphics, and web development teams.
Beyond her facilitation abilities, Kayla possesses an in-depth understanding of the ever-evolving marketing landscape. She leverages this expertise in every project, crafting winning strategies for her clients in clear and comprehensible terms.
Kayla was great to work with! She started with an in-depth audit of my website for San Antonio Video Productions, going through each page and identifying SEO improvements that needed to be made. She optimized things like keywords, meta-descriptions, URL slugs, and image tags, and then left me with some really helpful tips to keep improving my SEO on my own.
Since working with her, I’ve noticed that we’re ranking for the keywords we need to be ranking for, which is exactly what I was hoping for. Our online presence is in a much better place now, and I’m really happy with the results.
If you’re looking for someone who knows SEO and can help you get your website on track, I’d definitely recommend Kayla. She’s knowledgeable, thorough, and easy to work with!
If you want something done quickly, thoughtfully, efficiently and cheerfully, Kayla Gonzales is your woman. As the Administrative and Marketing Assistant for the non-profit arts organization Salon Concerts, Spark Collective has been with us for three years. They are responsive and responsible, and a pleasure to work with. I highly recommend them.
Kayla Gonzales is the Founder and Chief Marketing Strategist at Spark Collective, a marketing firm she launched in August 2019. With a degree in Journalism and Media Studies from San Diego State University and nearly a decade of experience in the marketing field, Kayla brings a wealth of knowledge and expertise to her clients. She began her career with internships at the CW network and boutique marketing agencies, where she honed her skills and developed a passion for helping small to mid-sized businesses achieve their goals.
Outside of work, Kayla is an avid travel enthusiast, enjoys listening to live music and checking out new restaurants, dabbles in photography, and loves spending time with her family and friends.
Spark Collective specializes in creating comprehensive marketing strategies, content development, relationship management, project management, and consulting. Under Kayla’s leadership, the firm has provided services to businesses in the property management and real estate industries, nonprofits, as well as clients in the food and beverage, financial technology, and other technology and media sectors. Her team is dedicated to crafting cohesive marketing strategies via implementation programs that are both attainable and actionable, that build brand awareness and drive business success.
Winnie Mae Priete graduated with a Bachelor’s Degree in Entrepreneurship and jumped into the thrilling world of digital marketing! With over six years of experience in digital marketing, she specializes in creating engaging content that helps brands connect with their audiences in a fun and engaging way. Winnie’s unique mix of creativity and innovation shines through in her work with project management, email marketing, social media, and graphic design. Outside of work, she enjoys exploring interior design, creating watercolor art, and indulging in her favorite cartoons and TV sitcoms.
